Job Description: Client Marketing Officer

An exciting new career opportunity has arisen at Verus Metrology Partners. Furthermore, this is a new role and therefore, one that requires an in-depth understanding of Data-Driven Accounts Based Marketing (ABM) in addition to the client-centric business discipline. Moreover, the successful applicant will be reporting directly to the CEO.

Verus provides Bespoke Dimensional Metrology services to a large network of global clients. These services include Sub-Contract Measurement services in addition to the design, testing and installation of Bespoke Metrology Fixtures solutions.

Above all, Verus has grown through outstanding client service and has a significant portfolio of Medical Device, blue-chip OEMs. Therefore, to achieve our objectives over the next 5 years, Verus is adopting an ABM model and a dedicated Client Marketing Officer. Furthermore, this role will be a key part in our client acquisition, retention and network expansion plans in addition to working closely with the Key Account Managers and Directors of the organisation.

Primary Responsibilities

• Develop and maintain long-term group and individual account-based marketing strategies in addition to gaining an in-depth knowledge of our clients and their networks
• Compile all client-related data into one repository for predictive, focused marketing activity
• Liaise with the Technical Director and key accounts managers to focus on marketing activity
• Manage and implement digital marketing campaigns
• Manage and implement trade show campaigns
• Work with PR, technical writer, graphic and web design network to:
• Direct brand development based on client data
• Implement website changes and development, including SEO and Google AdWords
• Direct LinkedIn, Twitter and Facebook activities