At Verus Metrology Partners, we are always looking for ways to add value to the services we offer our clients. As part of that ongoing plan, we have appointed Tracey Flynn to the role of Client Marketing Officer.
An honours graduate of Business majoring in Marketing, Tracey is an experienced Marketing Executive with a demonstrated history of working in customer-facing environments.
As Client Marketing Officer, Tracey will be focused on building long-term relationships with both new and existing customers.
“I will be developing our account-based marketing which is a strategic approach to business marketing and will be very specifically aimed at each individual client’s needs,” says Tracey, who is originally from Crossmolina in Co Mayo and a graduate of IT Sligo.
“We will be using our core skills and in-depth knowledge at Verus Metrology Partners to create and deliver relevant content and thought leadership directly to our clients. I am very excited about joining the Verus team. I have been here two months and everyone has been so welcoming and friendly that I feel I have been part of the team for years!”
Tracey joins the team at an exciting time for Verus and her appointment coincides with a number of changes within the company as we celebrate 10 successful and rewarding years in business.
We have recently changed our name to Verus Metrology Partners and have also launched a new-look website which is easier for our clients to navigate. The new website also includes the dedicated BD Client Portal, which privately hosts all the relevant information you need to know. This will ensure unlimited access for our BD network and allow us to work from the same page. Updates to the portal will be issued through The Verus + BD Newsletter, which will be delivered directly to your inbox quarterly to ensure you are the first to know the Verus news, events, and updates.
Tracey’s appointment as Client Marketing Officer also means that the ratio of females working at Verus now stands at 25 percent, double the average for the industry.
According to a recent survey by Engineers Ireland, women make up only 12 percent of professionals across the industry. Verus believes in providing equal opportunities for all and is proud of its track record in gender diversity – throughout the organisation. In fact, 40 percent of our managerial positions are held by females, and almost half of the women employed in the company work at a managerial level.
Andrew Hodson, Managing Director at Verus Metrology Partners, welcomed Tracey to the team and said he was looking forward to her engaging with Verus clients.
“The aim of Tracey’s role is to assist us as a company to really get to know our clients even better than we already do and to deliver specific and relevant content that they want to read and is of benefit to them. Her role is not to sell our existing clients or potential clients services but to provide added value to them and we look forward to seeing our clients reap the benefits of her expertise,” Andrew says.
If you would like to get in touch with Tracey and discuss how she could help deliver relevant content to you and your employees, get in touch on tracey@versusmetrology.com or on +353 71 91 43506 (ext. 223)
